Believing in women’s rights to know about reproductive health and birth control, starting in 2015, DKT launched its public awareness campaign “Aman”. “Aman” is tailored to reach poor and hard-to-reach women with key messages about contraception, the different contraceptive methods available, unintended pregnancies and means to avoid it, as well as stretching out to women via social media, and others via printed educational fliers. Further, DKT creates youth-friendly mass media and social media content to reach young people whom might otherwise not have access to sexual health information. During 2016, DKT collaborated with the Egyptian Ministry of Health to deliver contraceptives to 500,000 women living in slums of the El-Sharkia governorate. Of these women, 62,000 were new contraceptive users.